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Wednesday, June 27, 2007
Heart and Stroke Foundation
Teens at High Risk as Canada Fails for Third Consecutive Year
Active Healthy Kids Canada’s Report Card on Physical Activity shows little improvement, deepening problems


TORONTO, ON (June 27, 2007) – Active Healthy Kids Canada today released its 2007 Report Card on Physical Activity for Children and Youth, and with it comes a warning that Canadian youth are at a crisis point. The annual Report Card, which grades Canada at a ‘D’ for the third straight year, indicates that physical activity levels have reached an all time low among Canadian teens, and are declining among young people in general. The Report Card calls for immediate action to empower youth to get active in ways that are meaningful to them.

The Report Card closely examines physical activity opportunities for children and youth where they live, learn and play. In addition to highlighting decreased rates of physical activity and increases in screen time, the 2007 Report Card notes a troubling association between sedentary behaviours and increased reports of anxiety, depression and low self-esteem among adolescents.

“Three straight years of poor grades should give all Canadians a major wake up call, especially since we now know that children become less and less active as they get older” says Dr. Mark Tremblay, Chair, Active Healthy Kids Canada. “The good news is that we can identify immediate areas for improvement; we know that a majority of kids are sedentary during the after–school hours, so this is a great time to encourage them to get moving.”

Despite growing awareness of the severity and consequences of childhood inactivity, physical activity levels scored the lowest grade on the 2007 Report Card, dropping from a D to an F. This failing grade indicates a strong need to establish and continually reinforce support for physical activity opportunities throughout society.

“The decline in physical activity among children and especially youth has far-reaching implications on the future health of our country,” says Stephen Samis, director of health policy for the Heart and Stroke Foundation of Canada. “After three consecutive years of D’s, Canadian families, communities, schools and governments need to act now to reverse this trend and ensure that this generation isn’t the first that will not live to the same age as their parents.”

Progress on the recommendations set forth in the 2006 Report Card has been encouraging, though somewhat limited. The federal government has responded to the recommendation to increase public awareness for parents through reviving programs like ParticipACTION, and adding physical activity recommendations to Canada’s new Food Guide. Alberta and Ontario have specifically addressed the recommendation for increasing school-based physical activity by introducing Daily Physical Activity policies, and Manitoba announced mandatory Physical Education for Grades 11 and 12. Unfortunately, the recommendation to reduce screen time has seen no improvement, with children and youth still logging up to 6 hours per day of screen time.

“It’s good to see an increase in the amount of attention and profile that all levels of government have given to this issue, but it’s not enough.” said Dr. Tremblay. “As we gather more comprehensive information, we’re seeing that the problem is even worse than we thought - and it’s no longer just risking kids’ physical health, it’s compromising their emotional health as well.”

2007 Recommendations for Action
The 2007 Report Card identifies three recommendations that build upon those set forth in 2006.
  1. Engage and empower youth – with physical activity levels at their lowest point ever among teens, we must work directly with youth to find activities that will motivate and engage them into participating.
  2. Target the after school hours – research confirms that the six hour period after school is a danger zone. Parents, schools and communities need to work harder to provide options for meaningful, physical activity opportunities during these hours.
  3. Continue to improve the research and measurement process – the more we refine our methods of assessing physical activity levels, the more accurate we can be about where we are and where we need to be.

About the Report Card
Active Healthy Kids Canada has taken the lead in developing an annual Report Card to provide an ongoing comprehensive assessment of how Canada is collectively demonstrating its responsibility in providing physical activity opportunities for children and youth. All three annual Report Cards gave Canada a “D”, and called upon leaders in the public and private sectors to support families in helping their kids become more physically active.

Active Healthy Kids Canada
Active Healthy Kids Canada was established as a charitable organization in 1994 to advocate the importance of physical activity for children and youth where they live, learn, and play. As a national leader in this area, Active Healthy Kids Canada provides expertise and direction to decision-makers at all levels, from policy-makers to parents, in order to increase the attention given to, investment in, and effective implementation of physical activity opportunities for all Canadian children and youth.

To view the 2007 Report Card online, visit www.activehealthykids.ca.

For more information:
Will Lamont/Stephanie Hurley
Trillium Corporate Communications Inc.
416-322-3030 ext 241 / 231
will@trilliumpr.com / stephanie@trilliumpr.com

Shannon Boyd
Active Healthy Kids Canada
O: 416-426-7297 / C: 416-528-5494
shannon@activehealthykids.ca.
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